Lululemon, The YML Team and Super Bowl 2020

Lululemon hosted a pre-Super Bowl workout at Margaret Pace Park in Downtown Miami. Margaret Pace Park is an 8-acre urban park located in the Arts & Entertainment District and Edgewater district of Greater Downtown Miami, Florida next to Biscayne Bay. The event consisted of a 60-minute HIIT (high-intensity interval training) workout led by our lululemon South Florida ambassadors and local community instructors. DJ Anthony Tom provided the post-workout after-party tailgate.  The event featured local vendors that provided lunch bites and beverages.

Lululemon Athletica is an athletic retailer of yoga pants, running and workout apparel headquartered in Vancouver, Canada. It was founded in 1998 and has since expanded. Lululemon now sells in more than 400 stores internationally and online.

It was important for lululemon and Afterglow Marketing to maintain the cleanliness of the park during the event to prevent any debris from falling into Biscayne Bay. YML Cleaning and Event Services conducted pre-event cleaning services, during event cleaning and maintenance services and post event cleaning services. We provided trash bins with spandex during the event and also conducted trash removal services.

The YML Team supports many local non-profit and community events in South Florida. For this event, the registration fee proceeds went to AIM, an organization created by one of lululemon’s Aventura Ambassadors, Derek Waddy. Mr. Waddy provides after school yoga and mindfulness programs to local Miami high schools. We are thankful for the opportunity to service this amazing event produced by Afterglow Marketing and supporting future generations.